Work At Home Experts

Work At Home Strategies experts lists just have to include Liz Folger.

Folger is the author of the book, The Stay-at-Home Mom’s Guide To Making Money. She has created Bizy Moms, which is a website for moms who want to work at home and for those who already do. 

On her website Bizy Moms, Folger has included some very helpful Work At Home Strategies pointers. Let’s read what she has to say in part:

“Almost every self-employed mom I talk to says most of her business comes from one simple source — word of mouth. It comes from that one happy customer who liked what she did for them and started to spread the word. What would make you want to shop somewhere? A friend telling you about a great service or product, or an ad in the paper telling you the same thing?

Here are a few suggestions on getting the word out about your business in the quickest and cheapest way:

• Send out a press release, and not just when you open your business. You need to tell the world if you’ve added some new service or product, or if you’re business is involved in a charity event. Be sure you give the release a human slant. Don’t just talk about how wonderful your business is, talk about what your business can do for your future customers.
• Join organizations — Chamber of Commerce, women-in-business organizations, and any type of organization your target market belongs to.
• Put your service or product for sale in a charity auction.
• As soon as you start your business, write every single person you know a postcard announcing your new business venture. Although they may not need your business, they just may tell someone who does.
• Ask for referrals from other happy customers. Cold calling will never be the same again if you use this approach.

(Liz Folger, via BizyMoms; image via familynetworkservices.com)